Hamlet and the Man in the Iron Mask free essay sample

The Man in the Iron Mask, by Alexandre Dumas, and Hamlet, by William Shakespeare, both follow comparative plot lines and identify with one another through their topics. Shakespeare and Dumas both talk about subjects of family, equity and judgment, untruths and double dealing, reliability and the outcomes of retribution. These significant topics mix consistently in the accounts of Shakespeare’s Hamlet and The Man in the Iron Mask. The topics are predictable all through the play and the book, eventually tending to the quest for truth and equity in each of the protagonist’s circumstances. Albeit various likenesses exist between the two stories, they approach the subject of dependability in an unexpected way. What Shakespeare and Dumas have examined in their accounts shows a comparative test, the quest for reality behind the untruths. Hamlet and Philippe endure intellectually as they think about the results of their activities and inaction. As different characters become attached to their responses, they also take care of their inclusion. We will compose a custom exposition test on Hamlet and the Man in the Iron Mask or then again any comparative theme explicitly for you Don't WasteYour Time Recruit WRITER Just 13.90/page To begin with, in the two books there are subjects about the outcomes of vengeance. The fundamental topic is that retribution prompts demolition as opposed to tackling the issue, at last raising the essential issue further. The two structures show equity and judgment in the vengeance showed towards the lords. In the play of Hamlet, the fundamental character is stood up to with the apparition of his dad who uncovers that his demise was not a mishap but rather a homicide. As Hamlet renders retribution, others become included and a pattern of vengeance for death happens. So as to achieve what he knows as equity, Hamlet utilizes good instinct as he delivers retribution, both truly and inwardly, on everyone around him. In the Man in the Iron Mask, the musketeers need to deliver their own retribution on the ruler for the absence of nourishment for the destitute individuals in the town and his mercilessness as a rule toward his kin. Retribution in this book transforms into a cycle as the three musketeers deliver retribution on the lord; the ruler later renders retribution onto his kin. The child of the as of late expired ruler is referred to us as a youngster named Hamlet. Reality of the passing of his dad gets known to Hamlet when his father’s apparition appears to him, clarifying that he was killed with poison on account of his own sibling, Hamlets uncle. This strategy for death by harming foretells the passing of the fundamental characters later in the play. Ruler Hamlet at that point dedicates himself to avenging his father’s passing, yet defers the physical demise of his uncle so as to torment him mentally. The individuals included go into a profound despairing and frenzy as Hamlet relinquishes his nearest connections, passing judgment on loved ones for their lack of respect toward his dead dad. Hamlet mentally torments his uncle by masterminding a play named â€Å"Mouse Trap. † Hamlet plans it with the goal that it matches his father’s demise, with an end goal to witness Claudius’, Hamlet’s uncle’s, response. Claudius experiences physiological misery as he thinks about whether Hamlet knows reality behind the passing of his dad. Claudius at that point comes up short on the venue so as to petition God for absolution. Hamlet follows and starts to draw his blade as this turns into the perfect second to establish equity onto his uncle. Notwithstanding, Hamlet pays heed that Claudius executed his dad while his father’s sins were unforgiven. Ruler Hamlet had no an ideal opportunity to atone because of the reality of his homicide and was left to the perfect to pass judgment on him. Hamlet chose to kill Claudius some other time, maybe when the ruler is flushed, furious or in an unethical demonstration. Thusly, there would be no vulnerability about whether Claudius would take a hike or not. Hamlet appreciates his dad to the degree that he is resolved not exclusively to slaughter Claudius yet additionally to cause him to endure the anger and judgment, sending him to a comparable life following death in Hell. (Shakespeare pg. 85 Act III, Scene 3). As Hamlet goes to his mom out of resentment, he is resolved to perpetrate torment on her inwardly, utilizing his own judgment again to institute equity. â€Å"Nay, however to live in the rank perspiration of an enseamed bed, Stewed in debasement, honeying and having intercourse Over the frightful pen. † (Shakespeare pg. 89. Act III, Scene 4). As the sovereign shouts out for help, Hamlet unintentionally executes Polonius, Claudius guide, as he whips his blade into the window ornament with the expectation that it is Claudius. This causes Ophelia, Polonius’ girl, incredible trouble as she rapidly turns out to be mentally upset and silly. â€Å"And will ‘a not return once more? Also, will ‘a not come back once more? No, no he is dead, Go to thy deathbed, He never will return again. † (Shakespeare pg. 109. Act IV, Scene 5). In this perspective, she moves to the stream and falls in, suffocating to her demise. Laertes, Ophelias sibling and Polonius child, shows up from his movements. He is maddened and renders retribution for the passing in his family. Ruler Claudius accepts this open door to turn Laertes against Hamlet as he devises an arrangement with Laertes so the two of them can render their retribution on him. Again poison is utilized for the demise. Toxin is set in some water that is offered to Hamlet during a blade battle. Besides, Laertes places poison on his blade before the duel. This plan drastically reverse discharges on the King as his new spouse, Gertrude, drinks out of the cup, and Laertes and Hamlet get wounded with the toxic substance. At long last Claudius is constrained by Hamlet to drink the toxic substance and every one of the four significant characters kick the bucket to harm. Shakespeare pg. 140 Act X, Scene 2). Luckily, before his passing, Hamlet was at long last effective in his vengeance as the subtleties encompassing the demise of Hamlets father become uncovered to the horde of individuals viewing the double. In this manner, by render ing retribution, it drives the vindicators to their own pulverization as they assumed control over equity and judgment and achieved what they had guaranteed. In The Man in the Iron Mask the topic on the outcomes of vengeance in equity and judgment are like that in Hamlet, as it starts a pattern of death. In this novel, equity is whatever King Louis XIV says it is. This clarifies how the arrangement of government functioned in France during the sixteenth and seventeenth century. Toward the start of the novel, Paris is starving yet King Louis XIV is increasingly inspired by financial addition and tempting ladies. Madame de la Valliere turns into the lady after whom the ruler is yearning and sends Raoul, her account to war. As Raoul gets discouraged from his wrecked heart, he is sent off to fight. As indicated by the king’s orders, he is sent to the cutting edges and all men are to surrender him. Raoul definitely kicks the bucket in fight. At the point when Athos, Raoul’s father, catches wind of the passing of his child, he gets incensed at the lord. Athos mightily censured the King for his conduct with respect to La Valliere and the passing of his child. Aramis, Athos and Porthos unite as one with an arrangement to supplant the ruler (Alexandre Dumas, section 10. pg. 79). This arrangement includes the supplanting of King Louis XIV with his twin sibling. The three musketeers free the detained Philippe who has been behind jail entryways for a long time and put in an iron cover. At long last, each of the three musketeers pass on and Philippe is put back in jail covered up, everlastingly underneath the veil of iron. Albeit the entirety of the characters in the novel search out vengeance, their endeavors miss the mark concerning being really fruitful. The Man in the Iron Mask and Hamlet show the results of vengeance portrayed in each of the characters’ battles to assume control over equity. Their retribution at last outcomes in a pattern of death. The primary distinction between the play Hamlet and the novel The Man in the Iron Mask is the subject of dedication. In the play, reliability stays predictable as Hamlet is faithful to his dad and his retaliation. Notwithstanding, in The Man in the Iron Mask, loyalties are consistently being changed as the characters are set in opposition to one another. The characters in the novel are relied upon to consistently be faithful to King Louis XIV; be that as it may, this necessity in the king’s subjects clashes with loyalties between companions, family, and the personal circumstance of the musketeers. This primary topic shows that the quest for the disclosure of truth comes at the cost of either breaking loyalties or remaining consistent with loyalties, and confronting demise all the while. In Hamlet, there are a few distinct characters that depict steadfastness consistently all through the novel. The primary character, Hamlet, demonstrates his dependability to his dad, becoming irate at the way that he was killed by his uncle. At the point when his dad requests that Hamlet deliver retribution on Claudius, Hamlet gets infuriated and his ability to render retribution becomes uncovered. â€Å"Ghost: Revenge his foul and most unnatural homicide. Hamlet: Murder? Apparition: Murder generally foul, as in the best it is But this most foul abnormal and unnatural. Hamlet: Haste me to know’t, that I, with wings as quick, As reflection or the musings of adoration, May clear to my vengeance. † (Shakespeare pg. 29 Act I, Scene 5). Hamlet remains faithful to his father’s memory through the entire novel, looking for vengeance on Claudius until he can slaughter him, achieving this errand as he bites the dust close by Claudius. Dedication is likewise appeared by Rosencrantz and Guildenstern, subjects and previous companions of Hamlet from Wittenberg. They are called by the new lord, Claudius, to find the reason for Hamlets abnormal, negative and bleak conduct. Their dedication to the ruler makes them lose Hamlet’s companionship and regard. As Hamlet finds this, he masterminds their demise, making them pay for their disloyalty to him with their lives. Dedication is likewise appeared in Act I, when Horatio, Marcellus and Bernardo fire up

Carnival Cruise Lines

Jamboree Cruise Lines is a British-American claimed voyage line situated in the Doral suburb of Miami, Florida (Carnival Cruise Lines, n. d. ). The organization offers travels that intrigue to a wide scope of ways of life and spending plans. Jubilee was established in 1972 as an autonomous organization by Ted Arison. The voyage line organization got known as the world’s most mainstream journey line and in 1987 it made a first sale of stock of 20 percent of its normal stock. The open contribution gave the organization an inundation of capital that permitted the organization to start extending through acquisitions.The organization shaped Carnival Corporation and plc in 1994 and Carnival Cruise Lines turned into its leader image (Mission and History, 2010). Jubilee Corporation has obtained portrayal in basically every market fragment of the journey business. In April 2003, understandings were concluded to consolidate Carnival Corporation with P&O Princess Cruises plc, making the world’s first worldwide journey administrator. Jamboree Corporation and plc incorporate 12 exceptionally conspicuous brands and the organization got one of the biggest and most beneficial relaxation travel organizations in the world.The organization is currently one of the 11 individual overall voyage transport brands possessed and worked via Carnival Corporation and plc. The organization works 97 boats and Carnival Cruise Lines is its biggest and driving brand in North America, in light of travelers conveyed under the Carnival Corporation. Jamboree is additionally the corporation’s most productive voyage line on the planet. The journey line has 22 ships in activity and two future ships being developed. Jubilee has 3,800 shore side and 33,500 shipboard representatives. *Carnival spearheaded the idea of shorter, more affordable cruises.Howard Frank, the head working official of Carnival Cruise Lines, says their boats are known as the great boats in light of the fact that not at all like its rivals, Royal Caribbean International and Norwegian Cruise Line, Carnival offers a wide scope of exercises on board rather than simply tasty food (Beesley, 2010). Straight to the point said their creative new ships highlight well known enhancements that meet the inexorably complex wants all things considered at this point give a fun and energizing condition for all ages. Festival hit record-breaking business so far this year.The appointments for the organization were the most noteworthy they have ever been a result of its new reserving framework. The prior ahead of time a passenger’s journey is reserved the more affordable the cost. A voyage can cost as low as $175-$200 per individual ahead of time. The journey line likewise offers a minute ago appointments at markdown costs. Fair can be less expensive than airfare without the dread of psychological oppressor assaults, unnecessary stuff charges, deferrals and extraordinary boarding techniques or both ers. In 2009, the enterprise revenued $13. 2 billion with a net gain of $1. billion, and are anticipated to make their most elevated benefit ever this year. The organization conveys a record of 3. 9 million travelers and the modern record is the most in the voyage business. *Executive control of Carnival Cruise Lines is given by the North American division of Carnival Corporation in Doral, Florida. Festival Corporation and Carnival plc, the voyage line, work as a solitary monetary element. They likewise work through authoritative understandings between isolated lawful substances (Investor Relations, 2010). Jamboree Corporation normal stock is exchanged on the New York Stock Exchange.Carnival plc is exchanged on the London Stock Exchange and has an ADS on the New York Stock Exchange. Festival is the main organization on the planet to be remembered for both the STP 500 list in the US and the FTSE 100 list in the UK. Festival Cruise Lines has a half breed structure isolated under Carni val North America, Carnival Australia and Carnival UK. The crossover structure is under Carnival Cruise Lines which is just one of the brands under Carnival Corporation and plc. The enterprise doesn’t have a long progressive system of power rather it has a couple of layers of corporate officials and governing body (Officers, 2010).There are six corporate officials that comprise of official, working and budgetary officials, just as VPs of shared administrations for the various brands, general insight and controller for the company. The journey line just has one official. Gerald R. Cahill is Carnival Cruise Lines’ just president and CEO with the exception of the administrators over the Australia and UK divisions. Greater part of the company’s workers are shipboard. There is a one-to-three proportion of staff to traveler on each fair boat, guaranteeing fantastic client service.Carnival has an even correspondence among the six corporate officials and governing body. Corporate administration reaches out from the boat, through the working lines and senior corporate administration to the directorate. *Carnival is a beneficial organization and is presently the pioneer in the contemporary voyage segment. The line has propelled a $250 million improvement program on its eight dream class ships. The upgrade will incorporate establishment of a water park ready, a grown-up just retreat, tropical-themed mid-transport pool territory, and other inventive features.Carnival’s previous picture was a gathering transport notoriety for more youthful explorers. The voyage line is presently known as enormous, current and amazingly rich, yet still a productive and fun line. Verifiably, Carnival Corporation’s development has been driven by the extension of their arrangement of center brands through a forceful boat building program. Presently the brand, Carnival Cruise Lines, contends all around in light of the fact that they contribute time, cash and e xertion into item advancement and wide assortments of comforts ready. The organization upgrades the trips offered in port goals, just as projects, exercises and attractions on the ship.Carnival kids programs give a similar degree of assortment, fun and fascination for their age, as the conveniences accessible to grown-ups. Regardless of the age, way of life or spending plan the objective is reliable. The voyage line’s objective is to give everybody a protected and solid spot to live, work and have a great time. Fair endeavors to give an inventive and uncommon get-away understanding ashore and additionally adrift (Phillips, 2009). *Last week I cruised on a Carnival Cruise Lines boat to Nassau, Bahamas for a four days and three evenings end of the week cruise.The Cruise was reasonable to book for a run of the mill get-away. We were a gathering of four individuals and we each lone paid around $200 an individual ahead of time. On the off chance that we would have booked the get-a way finally it could have cost every individual $300-$400, which is as yet economical for a comprehensive journey. From the start you don’t see how the journey line makes a benefit in light of the fact that nearly everything is free aside from liquor, pop and outings. Boundless food the entire day and night, appears, the rec center, and exercises are free. It didn’t take long to understand the company’s system on making money.Once Carnival booked the client at a low value, they up sell the client with backend items and administrations that travelers feel are certainly worth burning through cash on during a get-away. There were extra items and administrations like a locally available club, trips, internet providers, and photographic artists wherever prepared to take essential pictures to sell. Just as, kneads facials, hair treatment, discount alcohol costs and installed shops and stores. Fair offered loosening up types of assistance and obligation or tax exempt p roducts.The voyage raked in tons of cash and the promoting cost went down in light of the fact that their extraordinary administrations fabricated steadfast clients. The organization most likely goes through more cash catching a client, perhaps lost cash at first on the booking exchange in light of the specials and low rates yet made lifetime clients at long last. The more items and administrations an organization can offer or offer to a client, the more important they become and the more you can spend on procuring a client. Needs you secure a client and fulfill their requirements, you can acquire from a purchasing motivation that is satisfied and given to the organization and its brands.

Can Fancy Trucks Attract New Drivers

Can Fancy Trucks Attract New Drivers CareersInGear has gathered together a few of the most recent advancements extravagance truck makers are turbo-stacking into new rigs: In-truck washing and can offices! The most well known highlights? KitchenettesTables and boothsEntertainment focuses set up with encompass sound, DVD players, computer game consoles, and level screen TVsLarger, non-collapsing bedsHow are the amusement communities not an awful thought? In any case, the thing to recollect with all these activity pressed castles on wheels is the weight. Parity your requirement for courtesies with the quantity of burdens you need to make, the mileage you’ll be amassing (and the fuel costs that go with it), and the recurrence of the runs you’ll be making. Organizations like TryHours are guiding 20 major apparatuses in their armada with progressively extreme highlights, yet all together for these moves up to be sensible over the business they’ll should be downsized suitably. Progressively agreeable bed s, completely! Xbox? Possibly not all that much!Have you seen any of these extravagance fixes out and about yet?  Would the expanded comfort of halting less and getting a charge out of more protection merit the trade offs on load-bearing? Say something in the remarks!

Advantages of Buying Term Papers Online

Advantages of Buying Term Papers OnlineHave you ever thought about buying term papers online? It is an important step to think about since there are many advantages of doing so.Buy term papers online is a great way to reduce your financial burden while reducing the time to study. That is why online offers are so popular these days. You can get all the term papers you need in just a few minutes. What more, you will have an opportunity to study at home and never be worried about any emergency or delays in a fast-paced modern world.There are some disadvantages with buying term papers online. Before deciding to do so, you should do some research and know your strengths and weaknesses.One disadvantage of buying term papers online is that you will pay for each term paper that you purchase. As a result, you will spend more in one month than what you would spend if you decide to buy the papers from a bookstore. The price that you pay for the books will not change if you decide to buy online. However, the price for the term papers can be lowered depending on the company.The other disadvantage of buying term papers online is that you will have to download the papers. If you own a computer, you can simply use your internet browser to download the papers. You can check out four different ways that you can download the papers.One disadvantage of buying term papers online is that it will cost more money. However, if you have to buy several papers, the cost will be less if you do it online. There are many companies that offer very low rates to those who buy several papers, but you have to make sure that you will receive your papers promptly and in good condition.Online term papers can be found in two types. The first type is the online firm, where you buy the papers from an online company. These companies usually offer less fees than what you will pay if you get the papers directly from the publisher.

Review of Articles on Childrens Developmental Theories

Attachment Articles Review We learn not just through being taught explicitly, but also through our growing trust in relationships that allow us to mimic and internalize certain behavior types. Childrens developmental theories explain how attachment is a major part of psychosocial development. Duhn (2010) explains how touch can help augment creation of more positive attachment models like secure attachment, while Brown, Manglesdorf, and Neff (2012) show important fatherly attention is in generating secure attachment as well. The first article is Duhns (2010) examination of the importance of the human touch in caring for children as they go through the cognitive development journey. Duhn (2010) first explores how discussions of the concept of how touch plays into facilitating cognitive development in children has been relatively lacking in regards to the larger psychological discourse. Other than the Attachment Theory presented by John Bowlby, there are relatively few discussions of how touch and physical interaction influences more positively cognitive growth and development in children. In lieu of these gaps, Duhn (2010) presents a framework that reviews the concept of attachment and how touch can impact attachment styles in order to augment the existing literature and increase the role of touch within the image of development. Duhns (2010) thesis is that touch has much more of an impact than once thought by researchers. In line with Bowlbys earlier theory, touchÃÆ' ©Show MoreRelatedEffects of Poverty on Children: Literature Review Essay1352 Words   |  6 Pages This literature review of twelve previously published research articles has focused on summarizing some of the effects of poverty on children. 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Being a Single Mom Essay - 947 Words

One thing in my life that I had to dive into doing was being a single parent. I no longer had just myself to worry about and to take care of; I was going to have another person to be responsible for. I had a mixture of feelings when I found out I was pregnant. I did not know if his dad was going to be around or not to help me. I was worried, nervous, scared and excited all at the same time. I was not working at the time, so I had very little money and his father only paid child support when he decided to, or when the courts forced him to pay. It is a very scary feeling to be on your own with a little guy who depended on me for his every need. His dad comes and goes in and out of his life whenever he feels the need to without any†¦show more content†¦After what seemed like an eternity they finally came, we hopped into the ambulance and sped off to the ER. They stripped him down to nothing but his diaper and helped cool him off with a wet washcloth until we arrived at the hospital. After waiting for what seemed like forever, the doctor came to check him and diagnosed that the reason he had this seizure was because in just a short time he went from being a normal kid to having a such a high temperature that his body reacted in quite a frightening and scary way. They gave him a shot of Motrin and we waited until his fever started to come down. There have been other times that have been challenging in being a single parent, but we have gotten through them with the help of friends and family. As he got older he was diagnosed as having Asperger’s Syndrome, a form of Autism, which is a developmental disorder that affects a childs ability to socialize and communicate effectively with others. He struggles in school with his homework and relating to other people. With this disorder he gets stressed out very easily. When he is feeling overwhelmed he tends to shut down or give up. 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My mom was a drug addict and my father wasn’t around, therefore my mom lost custody of me to my aunt when I was an infant. However, my aunt was a single-parent as well, and she already had two children of her own. She raised us all on her own, paid everyRead MoreSix Single Mother Myths Busted by Online Dating Essay799 Words   |  4 Pages6 Single Mother Myths Busted by Online Dating Dating as a single mother is fraught with lots of potential hazard and stigma. Before online dating has become a craze, single moms who are hoping to find another chance at happy ever after usually do not get too much luck. The stigma that comes along with being a single mother drives real men away and makes it ultra impossible for single moms to get another shot at happiness. Only until the dawn of online dating did these single moms stumble upon realRead MoreAnalysis Of The Mid 70 S987 Words   |  4 Pagesfemales: single moms. 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Most of the time it is due to teenagers having unprotected sex at a young age or if you are an older single mother, it could be because of death, divorce, etc. It can be challenging being a single mother because you’re doing what was designed to be a two-person job. I know this from experience because my mom is a single motherRead Moreliving with your parents advantages1695 Words   |  7 PagesLiving with your parents: Advantages and disadvantages of staying with mom and dad Ads by Google Is He Cheating On You? Spokeo.com/Cheating-Spouse-Search 1) Enter His Email Address Still living with your parents? Thinking about moving in with your folks because you are unable to pay your own rent, lost your job, just divorced, studying again, cant afford a house of your own or any other reason? Your move is likely to be driven by a circumstance and a situation you have found yourself in. And as

Service Marketing Integrating Customer

Question: Discuss about theService Marketing for Integrating Customer. Answer: Introduction The organizations operating in various industries and markets have been creating and implementing strategies to increase the sales of their products or services in order to gain more profit in the market. This in turn allows the organizations to focus on the 7Ps of marketing in order to have effective marketing skills. This report focuses on the service marketing of the Commonwealth Bank of Australia (Bhardwaj, 2014). Service Provider Description Commonwealth Bank of Australia is one of the biggest Australian banks operating in the international market and has its headquarters in Sydney, Australia. The bank operates in Melbourne, Australia as well and provides a wide range of financial services to its customers. The services provided by the organization can be categorized into a number of sections based on the type of consumer. These categories of services provided by the organization are personal, business and corporate services. The personal financial services of the organization include transaction accounts, savings accounts, credit cards, insurance, personal loans, term deposits and international payments. The business financial services provided by the organization include business accounts, business credit cards, merchant services, business loans, superannuation, asset finance, business insurance, and investment planning and risk management. The corporate financial services and solutions provided by the organization inc lude working capital, capital raising and capital lending. Such diverse set of services provided to the customers of the organization allows the Commonwealth Bank of Australia to be one of the biggest service providers operating in the country. The Commonwealth Bank of Australia also provides a number of other services to support these core financial services, which in turn attract more number of customers. This service provider in the country aims at gaining and maintaining the position of the finest financial services organization in the country through efficient and effective customer service. As one of the leading providers of integrated financial services, the organization focuses a lot on customer commitment and customer satisfaction (Bitner, 2014). Target Market Analysis The Commonwealth Bank of Australia provides a wide range of financial services to the individuals, businesses and corporations in the corresponding markets. All of these services provided by the organization are targeted at various segments of the market, which are analyzed in this section of the report. Personal Financial Services This section analyzes the target market for the personal financial services provided by the Commonwealth Bank of Australia. The segmentation criteria for the personal financial services provided by the organization are defined on the basis of the factors mentioned below. Age A number of personal financial services provided by the organization such as retirement plans, investment plans and wealth building plans are generally targeted at the customers in their late 20s and early 30s, which is considered the peak age to start such an investment plan. For some of the other financial services like fixed deposits, recurring deposits and savings accounts, the organization doesnt focus a lot on the age of the customers present in the market (Goi, 2015). Income The organization targets the customers with medium to high socioeconomic status for the marketing activities of the services like term deposits, credit cards, insurances and international payments. The organization targets the customers with high socioeconomic status for a number of other services like forex cards, premium credit cards and premium savings/investment accounts. The organization targets the marketing activities of the personal loans on the customers with low to medium socioeconomic status and income level (Huotari, 2012). Lifestyle The lifestyle of the customers present in the corresponding market of operation is a major factor in determining the target market segment. The organization targets the marketing activities of the credit cards, rewards cards and personal loans on the customers with frequent shopping activities both online and offline. The customers with high volume of shopping activities are considered to be very good prospects for the new services related to credit cards, rewards cards and personal loans. Family Background The organization also targets the customers for a number of services, who have any of their family members as a customer of the organization. So a number of services of the organization are targeted on the relatives of the existing customers through a number of business policies like referral (Lovelock, 2015). Business Financial Services The Commonwealth Bank of Australia is focusing a lot on the small and medium enterprises across the globe for a number of their business financial services like business loans, asset protection, business insurance and risk management. The organization also targets the large enterprises for a number of premium business financial services like investment planning, merchant services and superannuation (Schultz, 2013). Service performance analysis on four of the 7Ps The marketing activities and strategies of any organization can be defined as the 7Ps of marketing, which are product, place, price, promotion, people, process and physical environment. This section of the report analyzes the performance of the service marketing activities of the Commonwealth Bank of Australia in terms of these factors in the marketing strategies. Product The products in the marketing strategies of the Commonwealth Bank of Australia are the various financial services provided by the organization. The organization focuses a lot on the design of the financial services on the basis of the needs and requirements of the customers present in the local target market along with the market condition and trends in the local market. The financial services provided by the organization are custom tailored on the basis of the economic condition of Australia. The economic condition of the country affects the financial requirement of the customers present in the corresponding market, which in turn define the services provided by the organization. The Commonwealth Bank of Australia utilizes this to promote its services in Australia with the commitment that the services provided by the organization are the best o survive and tackle the economic condition of the country (Metcalfe, 2013). People The financial services provided by the Commonwealth Bank of Australia are designed and developed by focusing on the needs of the customers closely. So the financial services provided by the organization in the local target market are based on the needs of the customers in the financial conditions and economy of the country. The organization utilizes this factor very efficiently to design and promote the services to the customers present in the local target market. So the marketing strategies for the services provided by the organization in the local target market are based on the needs and requirements of the customers in the corresponding market (Gummesson, 2012). Price The price of the services of the organization is one of the most significant factors in the buying behavior and decision making process of the customers. So the price of the financial services provided by the Commonwealth Bank of Australia in Melbourne are focused on the economic condition of the country along with the standard of living of the customers in the corresponding market. The marketing activities for the services of the organization promotes the fair pricing of the services to attract more number of customers in various segments of the local market (Lusch, 2014). Place The places at which the services are available for purchase are another significant factor in the purchase decision making process of the customers. The Commonwealth Bank of Australia ensures that the marketing strategies for the services focus on the easy availability of the services at various common places along with the internet. The organization ensures that the branches are present at most of the popular and crowded areas of the country, which in turn provides easy access of the customers for purchasing the services. The organization also allows the customers to buy a number of services over the internet in order to provide more convenience to the customers (Wilson, 2012). Recommendations This section of the report mentions some of the recommendations for particular services provided by the Commonwealth Bank of Australia. One of the recommendations for the bank is to improve one of 7Ps of marketing for its services. The bank can allow the customer i.e. People associated with the services to be more comfortable and convenient while updating the contact information for the services being consumed. The customers are currently required to visit a branch in order to update various information such as the contact information tied to the services they consume. This in turn negates the requirement or need of the customers to have convenient ways to update such information without visiting the branch of the bank. The organization can ensure the security of this action by providing the facilities in the online banking of the customers and adding an extra factor of authentication through the personal mobile number of the customers (Kotler, 2015). The services provided by the Commonwealth Bank of Australia can fail if the database of the organization is crashed due to a hardware malfunction. The services consumed by the customers of the organization are managed by the organization through the effective collection, storage and management of both the customer and service data in the database of the organization, which is vulnerable to the hardware failures. The organization can define a service recovery strategy to tackle with such scenarios, which allows the organization to maintain multiple copies of all the information in a distributed database across various locations (Bajada, 2015). The organization can ensure the maintenance of all the information in the centralized database and the duplicate copies of all the information in various locations across the globe. This in turn will allow the organization to resume the service even if the centralized database goes down, by collecting the required information from the distribute d database (Gummesson, 2012). Conclusion The services provided by the Commonwealth Bank of Australia are a lot diversified in terms of their type and target. The organization puts a lot of focus on the 7Ps of marketing for the services it provides and focuses on customer commitment and satisfaction as its core value. The organization focuses on the individuals, businesses and corporations in the target markets for selling its different services and can benefit from the recommendations mentioned in the previous section (Schlagwein, 2014). References Bajada, C., Trayler, R. (2015). Technology-driven service innovation in the banking industry. In The Handbook of Service Innovation (pp. 319-343). Springer London. Bhardwaj, N., Maharshi, N. (2014). Interplay of 7Ps of Marketing Mix in Customer Acquisition: An Empirical Study of Retail Banking. The International Journal of Business Management, 2(8), 96. Bitner, M. J., Wang, H. S. (2014). 11. Service encounters in service marketing research. Handbook of service marketing research, 221. Gummesson, E. (2012). Editoriale. The three service marketing paradigms: which one are you guided by?. Mercati e Competitivit. Gummesson, E., Grnroos, C. (2012). The emergence of the new service marketing: Nordic School perspectives. Journal of Service Management, 23(4), 479-497. Goi, C. L. (2015). Marketing Mix: A review of'P'. The Journal of Internet Banking and Commerce, 2005. Huotari, K., Hamari, J. (2012, October). Defining gamification: a service marketing perspective. In Proceeding of the 16th International Academic MindTrek Conference (pp. 17-22). ACM. Kotler, P., Burton, S., Deans, K., Brown, L., Armstrong, G. (2015). Marketing. Pearson Higher Education AU. Lovelock, C., Patterson, P. (2015). Services marketing. Pearson Australia. Lusch, R. F., Vargo, S. L. (2014). The service-dominant logic of marketing: Dialog, debate, and directions. Routledge. Metcalfe, B. (2013). The Market Potential of Australia s New Foreign Banks. European Journal of Marketing. Schlagwein, D., Thorogood, A., Willcocks, L. P. (2014). How Commonwealth Bank of Australia Gained Benefits Using a Standards-Based, Multi-Provider Cloud Model. MIS Quarterly Executive, 13(4), 209-222. Schultz, D., Patti, C. H., Kitchen, P. J. (2013). The evolution of integrated marketing communications: The customer-driven marketplace. Routledge. Wilson, A., Zeithaml, V. A., Bitner, M. J., Gremler, D. D. (2012). Services marketing: Integrating customer focus across the firm. McGraw Hill.