Global marketing strategy and product launch B&Q in Malaysia Essay

Global merchandise strategy and product launch B&Q in Malaysia - Essay ExampleCurrent study reviews the potentials of B&Q, a well-known British squiffy, in the Malaysian merchandise. The watertight already operates in the international market. Still, up today the square has not attempted to enter the Malaysian market. The successful operation of the firm in Chinese market has possibly caused the delay of such project. The stability, at least up to now, of the European market in which the firm is highly expanded, could be another reason for the avoidance of the firm to expand overseas. On the other hand, the review of the Malaysian market had led to the assumption that the particular market could highly receipts the performance of B&Q. The firms profits could be increased while the risks involved would be limited, at least taking into consideration the markets current characteristics. A marketing stick out has been developed for the potential expansion of B&Q in the Malaysian m arket. The requirements and the implications of the specific plan are analytic eachy presented. It is proved that the entrance of firm in the Malaysian market would have many prospects for success, especially if all phases of the plan were carefully monitored. 2. Background of the constitution 2.1 Products B&Q has a wide range of products in witness to home and garden improvement. Currently, the products of the firm are estimated to 40,000 (B&Q accompany website, phoner Information 2012). 2.2 Market position B&Q is the largest home improvement and garden centre retailer in UK (B&Q Company website, Company Information 2012). The firm was first established in 1969. Today, the firm is owned by Kingfisher plc, a major competitor in the context of the Europeans home improvement effort Kingfisher plc has also the third position in the global home improvement industry (B&Q Company website, Company Information 2012). In UK, the firms stores are estimated to 350 (B&Q Company website, Co mpany Information 2012). For 2011, the firms profits were estimated to ?3.8 billion (B&Q Company website, Company Information 2012), making the organization one of the most powerful competitors in the home improvement industry worldwide. The firm is already well established in the global market with about 60 stores (B&Q Company website, Company Information 2012). The firms financial performance is presented in Figure 1 (Appendix). The firms performance in UK and France seems to be much higher compared to its performance internationally (Figure 2, Appendix). The expansion of the firm in Malaysia could enhance the performance of the organization in the context of the global market. 2.3 Organizational objectives and vision The organizations key objective is to help people create a home that they are towering of