Information and Communications Essay Example | Topics and Well Written Essays - 1500 words

Information and Communications - experiment ExampleGiven that language, music, and images constitute the major forms of symbolic expression, they assume special significance in the electron orbit of culture. Both processes, media worldwideization and heathenish imperialism, are closely connected with cultural globalization which nub magnification of cultural flows across the globe.At the beginning of the 21st century, global media interferes all parts of the world promoting and popularizing westbound life style and ideas. The exploding ne bothrk of cultural interconnections and interdependencies in the last decades has led some commentators to suggest that cultural practices lie at the very heart of contemporary globalization (Lee 2002). Yet, cultural globalization did not hold out with the worldwide dissemination of rock n roll, Coca-Cola, or football. Expansive civilizational exchanges are much older than modernity. Still, the volume and accomplishment of cultural transmis sions in the contemporary period have far exceeded those of earlier eras. Facilitated by the Internet and different new technologies, TV shows and mindless advertisements, these corporations increasingly shape pots identities and the structure of desires around the world (Tomlinson 88). During the last two decades, a small group of very large TNCs have come to dominate the global commercialise for entertainment, news, television, and film. In 2000, only ten media conglomerates - AT&T, Sony, AOL/Time Warner, Bertelsmann, Liberty Media, Vivendi Universal, Viacom, General Electric, Disney, and News Corporation - accounted for to a greater extent than two-thirds of the $250-275 billion in annual worldwide revenues generated by the communications industry (Tomlinson 54). In general, cultural imperialism means promotion and spreading of one culture into another. Cultural imperialism has been conceptualized variously as a strategy on the part of dominant countries, a local policy on the part of receiving countries, and an effect on the battalion and practices in the latter. Dominant nations have clear strategies concerning the export of cultural products (Crabtree and Malhotra 364). As recently as 15 years ago, not one of the giant corporations that dominate what Benjamin Barber has appropriately called the infotainment telesector existed in its exemplify form as a media company. In 2001, nearly all of these corporations ranked among the largest 300 non-financial firms in the world. Today, intimately media analysts concede that the emergence of a global commercial-media market amounts to the creation of a global oligopoly similar to that of the fossil oil and automotive industries in the early part of the 20th century (Tomlinson 74). The crucial cultural innovators of earlier decades - small, freelance record labels, radio stations, movie theatres, newspapers, and book publishers - have become virtually extinct as they set themselves incapable of competing w ith the media giants. The negative consequences of this shotgun marriage of finance and culture are obvious. TV programs turn into global gossip markets, presenting viewers and readers of all ages with the vacuous details of the private lives of American celebrities like Britney Spears, Jennifer Lopez, Leonardo DiCaprio, and Kobe Bryant. Evidence suggests that people all over the world - but especially